Customer's phone
Rider Desk console
Agent activity
Dealer advisor's phone
The journey in four steps
Every customer moves through the same engine. Each step fixes one root problem from the case.
1. SENSE
Fixes BLIND
- YouTube and Google lead forms, sent by webhook in seconds
- Meta lead forms
- Tagged creator links and QR codes
- Website events after cookie consent
- WhatsApp and showroom walk-ins
2. THINK
Fixes GENERIC
- One customer record in AstraConnect Core
- Lead score: Tier A, B or C
- Pincode to nearest Premium Pickup dealer
- Pickup Card written in plain words
3. ACT
Fixes SLOW
- WhatsApp reply in 30 seconds
- Human Rider Desk call within 15 minutes
- Ride confirmed on a real demo bike
- Advisor follows up; dealer makes the sale
4. LEARN
Fixes WRONG METER
- Coded sale sent back to Google and Meta
- Score model retrained
- Holdout tests and three-ledger credit
- Budget moves to channels below ₹15,422 per sale
The eleven steps for Rohan
What Google, YouTube and Meta really share
| Source | Shares with AstraMoto | Never shares |
|---|---|---|
| YouTube and Google lead form ads | What the person types (name, phone, pincode) plus campaign, ad group, video creative and click ID, by webhook within seconds | Viewing history of people who did not fill the form |
| Google Ads location targeting | Shows ads only within a chosen radius of at least 1 km | Who exactly saw the ad |
| Ads Data Hub and Google Ads reports | Area-level totals with at least 50 users per row | Any individual |
| Meta lead ads | Form data by webhook in about 60 seconds | Private messages or group activity |
| AstraMoto website, QR codes, WhatsApp | Everything the customer does with AstraMoto after consent | Nothing outside AstraMoto |
Five AI agents, one job each
Agents never sell, never negotiate and never contact anyone without consent. A human makes the first call and the dealer makes every sale. Only the Card Agent uses a language model; the other four are rules and workflows.
Routing and regional demand
The Score-and-Route Agent sends each lead to the nearest Premium Pickup dealer by pincode. Demand by area comes from AstraMoto's own consented leads, never from identified viewers.
Control Tower
The live view the President and the Head of Digital watch every week. Numbers move as the demo runs.
RoMI path
2.11x in FY26. Target 2.25x. Plan 2.30x with zero market growth, 2.36x with 12% growth.